London College of Fashion graduate Simon Preen is fast making a name for himself. After working with Pam Hogg on her return to London Fashion week AW09-10, as well as contributing to the House of Blue Eyes Collective in the very same year Simon decided he was ready to set up a label under his own name. Currently in the third season of his ready to wear line, the Simon Preen SS11 collection entitled ‘Soft Warrior’ incorporates power mesh, crochet, lace and rib details into the daring cut-out shapes and bold, geometric lines which have fast become his signature. Simon's minimal gothic approach combines the dark decadence of a recent past with the current mood of London's fashion youth. By playing with the balance between masculine and feminine the aim is to overcome the idea of fixed gender in style, creating a truly unique collection. Not for the faint of heart, or conscious of body, Simon Preen is a name you won't forget in a hurry. "Simon Preen is an extraordinary being, a designer that isn’t afraid to be true to himself and push the boundaries of self expression. To innovate and create a simply exquisite vision" - Stylenoir Magazine

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